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How to Opt-Out Of Tailored Ads on Twitter & Protect Your Privacy

Twitter is starting to implement targeted advertisements based on your behavior and reading habits. In other words, they want to track you to serve more personalized ads. Even when you’re not using Twitter, they can still track you. You can read the official Twitter blog post on how these tailored ads work. The good thing is, they provide an easy way to opt-out the tracking. Here is how to do it.

How to disable Twitter tailored ads:

  1. Open your Twitter account and go to the Settings page.
  2. Scroll down to the middle of the page until you find “Personalization” and “Promoted Content” boxes. Uncheck these two and save the changes.

turn off twitter tailored ads

And since Twitter supports “Do Not Track”, you’ll see its checked green-icon below the “Personalization” setting if you enable the feature in your web browser.

do not track on twitter

If you’re a Firefox user, you can read this to find out how to enable its Do Not Track feature.

do not track in firefox

For Chrome users, this is how to enable “Do Not Track” feature:

  1. Go to your Chrome settings.
  2. Type “do not track” (without quotes) in the search box.
  3. Check the option of “Send a ‘Do Not Track’ request with your browsing traffic”.

do not track in chrome

Enabling the Do Not Track feature and disabling Twitter tailored ads do not stop advertisements from being displayed to you. It’s just that these ads are no longer selected and displayed based on your online personal habit.

If you want more options to protect your privacy, you can try to use Ghostery or Abine’s DoNotTrackMe.

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